The Famous Hovis

TV Advert

1973

Sir Ridley Scott’s famous 1973 Hovis advert depicts a northern industrial town. However, it was actually shot on Gold Hill and has been voted the nation’s favourite TV advert. It was set to a brass band version of Dvorak’s New World Symphony - a tune now forever associated with this Hovis advert! The child actor who starred in the commercial, Carl Barlow, returned to Gold Hill in 2013 to switch on the Christmas lights. He returned again in 2017, aged 58, to make an advert for Evan’s Cycles. In the advert, he is seen riding his bike (this time an electric one!) up and down Gold Hill! Carl’s advert is one of the videos featured on this page below. The original 1973 Hovis advert was repeated on British television for a 10-day run in May 2006 to commemorate the firm’s 120th anniversary.

Gold Hill, Shaftesbury, Dorset, England

Videos Filmed On

- or near -

Gold Hill

The Two Ronnie’s

Spoof Hovis Advert

1978

The memorable 1973 Hovis advert made such an impression on the British public that five years later, it was recreated by British comedy legends, The Two Ronnies. Their spoof advert sees not a boy on a bike this time, but an old man (Ronnie Barker) walking up Gold Hill carrying a loaf of bread. 18 years after the last episode of The Two Ronnies was shown, the comedy duo returned to television in 2004 with their nostaglic show ‘The Two Ronnies Sketchbook’. The show aired on BBC1 and included some of their classic and most memorable sketches, their spoof Hovis advert being one of them. Ronnie Corbett fondly recalled after the sketch was shown that ‘We spent a wonderful two days in Dorset filming that,’ although he himself did not feature in it.

Only Fools And

Horses

1982

The famous Only Fools and Horses chandelier episode, ‘A Touch of Glass’ was filmed 6 miles to the south of Gold Hill, inside Clayesmore School at Irwine Minster. It tells the story of how Del Boy, Rodney and Grandad convince a weatlhy couple that they are experts in chandelier restoration! The disaster that unfolds leads to a quick and hasty exit for the doomed trio as they speed off in their yellow 1967 Reliant Regal Supervan III! The sketch is arguably one of the most well-known and loved in British comedy TV, and is up there with The Two Ronnie’s ‘Four Candles’ sketch as being one of the funniest in TV history.

Big Country - In A

Big Country

1983

In 1983, Grammy nominated Scottish rock band Big Country filmed the promotional video to their third single, ‘In A Big Country’, on the then disused Swanage Railway. Other locations used in the video included Swanage Pier and Old Harry Rocks at Studland. Corfe Castle can also be seen at the start of the video. Big Country had many hit records during the 1980s with UK Top 10 singles including ‘Fields of Fire’ (1983), ‘Chance’ (1983), ‘Wonderland’ (1984) and ‘Look Away’ (1986). ‘In A Big Country’ was a massive hit in the USA and Canada reaching No17 and No3 respectively. The single came from their debut album, ‘The Crossing’, which peaked at No3 in the UK charts, No 18 in the USA and No4 in Canada. The band still tour today. More info can be found at www.bigcountry.co.uk

Return To Gold Hill

For ‘Boy On The

Bike’

2017

It was a welcome return to Gold Hill for the famous Hovis ‘Boy On The Bike’ in 2013 when Carl Barlow, 54, was invited to switch on Shaftesbury’s Christmas lights. He returned again in 2017 to make an advert for Evans Cycles in which he beats cyclists trying to make it to the top of Gold Hill - riding his electric bike! Wearing a flat cap and similar outfit to the one he wore in the original advert, Mr Barlow even had his basket of bread as he powered up Gold Hill with ease, leaving normal cyclists in his wake. Carl, a retired firefighter from East London, appeared in the iconic Hovis bread commercial at the age of 13. He was seen struggling to push a bike up the steep hill to deliver Hovis bread. The Hovis advert remains one of Britain’s most loved adverts of all time.

Above, On And

Below Gold Hill

2018

This interesting video - and one of the most viewed Gold Hill videos on You Tube - shows what it is like above, on and below the famous hill.

The Original Advert

- Restored!

2019

In 2019, the original 1973 Hovis advert - voted ‘the most iconic and heartwarming advert ever made’, was given a new lease of life! Hovis worked with the British Film Institute to remaster and restore the original advert, and asked The Ashington Colliery Brass Band - the same band who played the tune for the 1973 advert - to re-recorded it. Now this most well-loved of all British TV adverts can be enjoyed again in all its glory!

How The Hovis

Advert Was Made

2019

This video gives an insight into how the famous Hovis TV advert was made. It’s introduced by Hovis’s Marketing Director and features Carl Barlow, who was the boy on the bike; the Musical Director of The Ashington Colliery Band - and legendary film director, Sir Ridley Scott who directed the 1973 advert.
Gold Hill, Shaftesbury, Dorset, England Website by Elodian ©2020

Big Country -

In A Big

Country

1983

In 1983, Grammy nominated Scottish rock band Big Country filmed the promotional video to their third single, ‘In A Big Country’, on the then disused Swanage Railway. Other locations used in the video included Swanage Pier and Old Harry Rocks at Studland. Corfe Castle can also be seen at the start of the video. Big Country had many hit records during the 1980s with UK Top 10 singles including ‘Fields of Fire’ (1983), ‘Chance’ (1983), ‘Wonderland’ (1984) and ‘Look Away’ (1986). ‘In A Big Country’ was a massive hit in the USA and Canada reaching No17 and No3 respectively. The single came from their debut album, ‘The Crossing’, which peaked at No3 in the UK charts, No 18 in the USA and No4 in Canada. The band still tour today. More info can be found at www.bigcountry.co.uk

Return To Gold

Hill For ‘Boy

On The Bike’

2017

It was a welcome return to Gold Hill for the famous Hovis ‘Boy On The Bike’ in 2013 when Carl Barlow, 54, was invited to switch on Shaftesbury’s Christmas lights. He returned again in 2017 to make an advert for Evans Cycles in which he beats cyclists trying to make it to the top of Gold Hill - riding his electric bike! Wearing a flat cap and similar outfit to the one he wore in the original advert, Mr Barlow even had his basket of bread as he powered up Gold Hill with ease, leaving normal cyclists in his wake. Carl, a retired firefighter from East London, appeared in the iconic Hovis bread commercial at the age of 13. He was seen struggling to push a bike up the steep hill to deliver Hovis bread. The Hovis advert remains one of Britain’s most loved adverts of all time.

Above, On And

Below Gold

Hill

2018

This interesting video - and one of the most viewed Gold Hill videos on You Tube - shows what it is like above, on and below the famous hill.

Gold Hill

Shaftesbury, Dorset

England

Videos Filmed On

- Or Near -

Gold Hill

The Two

Ronnie’s Spoof

Hovis Advert

1978

The memorable 1973 Hovis advert made such an impression on the British public that five years later, it was recreated by British comedy legends, The Two Ronnies. Their spoof advert sees not a boy on a bike this time, but an old man (Ronnie Barker) walking up Gold Hill carrying a loaf of bread. 18 years after the last episode of The Two Ronnies was shown, the comedy duo returned to television in 2004 with their nostaglic show ‘The Two Ronnies Sketchbook’. The show aired on BBC1 and included some of their classic and most memorable sketches, their spoof Hovis advert being one of them. Ronnie Corbett fondly recalled after the sketch was shown that ‘We spent a wonderful two days in Dorset filming that,’ although he himself did not feature in it.

The Famous

Hovis TV

Advert

1973

Sir Ridley Scott’s famous 1973 Hovis advert depicts a northern industrial town. However, it was actually shot on Gold Hill and has been voted the nation’s favourite TV advert. It was set to a brass band version of Dvorak’s New World Symphony - a tune now forever associated with this Hovis advert! The child actor who starred in the commercial, Carl Barlow, returned to Gold Hill in 2013 to switch on the Christmas lights. He returned again in 2017, aged 58, to make an advert for Evan’s Cycles. In the advert, he is seen riding his bike (this time an electric one!) up and down Gold Hill! Carl’s advert is one of the videos featured on this page below. The original 1973 Hovis advert was repeated on British television for a 10-day run in May 2006 to commemorate the firm’s 120th anniversary.

The Original

Advert -

Restored!

2019

In 2019, the original 1973 Hovis advert - voted ‘the most iconic and heartwarming advert ever made’, was given a new lease of life! Hovis worked with the British Film Institute to remaster and restore the original advert, and asked The Ashington Colliery Brass Band - the same band who played the tune for the 1973 advert - to re-recorded it. Now this most well-loved of all British TV adverts can be enjoyed again in all its glory!

How The

Hovis Advert

Was Made

2019

This video gives an insight into how the famous Hovis TV advert was made. It’s introduced by Hovis’s Marketing Director and features Carl Barlow, who was the boy on the bike; the Musical Director of The Ashington Colliery Band - and legendary film director, Sir Ridley Scott who directed the 1973 advert.
Gold Hill, Shaftesbury, Dorset, England Website by Elodian ©2020

Only Fools

And Horses

1982

The famous Only Fools and Horses chandelier episode, ‘A Touch of Glass’ was filmed 6 miles to the south of Gold Hill, inside Clayesmore School at Irwine Minster. It tells the story of how Del Boy, Rodney and Grandad convince a weatlhy couple that they are experts in chandelier restoration! The disaster that unfolds leads to a quick and hasty exit for the doomed trio as they speed off in their yellow 1967 Reliant Regal Supervan III! The sketch is arguably one of the most well-known and loved in British comedy TV, and is up there with The Two Ronnie’s ‘Four Candles’ sketch as being one of the funniest in TV history.